I believe natural products are better for us, our pets and the environment. This is why all Vita Canis products are plant-based, 100% natural and against animal testing.
You may have noticed that I don’t have the leaping bunny and vegan product logo on my bottles… yet! However I’m always very conscious about what I put into my products as well as what I use for myself and my dogs.
A natural product is a chemical compound or substance produced by a living organism that is found in nature. In the broadest sense, natural products include any substance produced by life. It’s safe to say then that plant-based products, like oils, essential oils, butters, etc. are natural, plant-based and vegan obviously. Pretty straight forward wouldn’t you agree?
Animal products that are found in cosmetics and pet care products are also natural as they’re substances produced by a living organism. TAKE NOTE THOUGH… THEY ARE INDEED NATURAL BUT NOT VEGAN. Lanoline, glycerine, stearic acid, collagen elastin and keratin are a few examples. However, there are plant-based alternatives to these. But we’ll discuss that another time.
A vegan product is a product without the addition of any animal products or by-products but vegan doesn’t necessarily mean natural. Some of the animal-derived ingredients are not always replaced by botanical, plant-based ingredients so instead. However they are often substituted with synthetic ingredients made in laboratories.
This is why the word ‘natural’ is the most overused word, not only in the beauty industry but also in pet care products.
Did you know that a product can be described as natural even if it contains just 1% of naturally-sourced, plant-based or mineral ingredients?! If you want to be sure of what you’re buying, always check the ingredients!
Check the ingredients.
When you’re buying a natural product, the botanicals (substances obtained from a plant) are on the top of the ingredients list and the synthetic ones at the bottom. This list starts with the highest percentage ingredient and goes down to the lowest and the ingredients under 1% can be listed in any particular order. All of this is in accordance with the global standard of INCI (International Nomenclature Cosmetic Ingredient) and the names are also not in their common form (although you should find a clue in the name). An example of an INCI name is Aloe Barbadensis (Aloe) Leaf Juice for Aloe Vera Juice.
Unfortunately, manufactures are not required to display the full list of ingredients on their pet products (apart from dog food). I think if you’re proud of what you’re making and you know what you’re using you shouldn’t then have a problem with putting the names of your ingredients on the bottles. Am I right? It’s for this reason that you can find a list of all the ingredients used on Vita Canis bottles and jars and if you have any doubts you can always ask me.
What do you look for?
As you can see, vegan is not always natural. However plant-based is natural and vegan. And what do you look for when buying a new cream for yourself or a new shampoo for your dog? Are you checking the ingredients? Are you looking for logos, like the vegan logo and the leaping bunny?
I really hope that I’ve been able to help clear up some confusion that you might have had and once again… if you have any other questions, please feel free to ask ❤︎.